From no website to 2,500+ phone calls
Liz and Ed Wallace had no website, no Google listing and no marketing. Since early 2022 we've run all of it for them, so they can just install. In the last two years alone that's brought in 2,517 calls.
2,517
inbound calls tracked, Oct 2024 to Oct 2026
102
calls a month on average, 24 months running
#1
on Google for "shower screens newcastle"
~$635k
estimated work won from new-customer calls
Where they started
A good business that nobody could find
Liz and Ed are a husband-and-wife team. They supply and install frameless shower screens and glass splashbacks across Newcastle and Lake Macquarie. Ed wanted to keep working, but making the screens, installing them and chasing new work was too much.
They had no website, no Google Business Profile and no reviews, and they weren't running ads. When someone in Newcastle searched Google for a shower screen, the work went to their competitors.
- Business:
- Newcastle Shower Screens
- Owners:
- Liz & Ed Wallace
- Services:
- Frameless shower screens, glass splashbacks
- Area:
- Newcastle, Lake Macquarie & the Hunter
- Starting point:
- No website · no Google listing · no reviews · no ads
- Working together since:
- Early 2022
- First calls:
- Within a couple of months
In Ed's words
“I'm not a paid actor. This is from my heart in saying, thanks Zac, you are a lifesaver.”
“He's changed my whole business for me.”
“All we do is install. It's so easy.”
“I've got time to play. I've got time to work.”
“If you want to grow your business, get on with Zac. He'll take you in the right direction.”
Ed Wallace, co-owner, Newcastle Shower Screens
What we did
We took the whole job off their plate
Liz and Ed have never had to touch the marketing. We run all of it, and they answer the phone and do the installs.
Built the website around what customers search for
We built newcastleshowerscreens.com with a page for each service: frameless screens, 10mm glass, fluted glass and glass splashbacks. Each page targets the words people actually type into Google.
Set up and optimised the Google Business Profile
We set up the profile with the right categories, service area, photos and video, so it could compete in the map pack: the top three map results Google shows above the websites.
Did the local SEO and citations
We listed the business on Australian directories with matching details and built local authority. This lifted both the map listing and the website up the rankings.
Posted to the listing every day
Fresh posts and photos go up daily, which keeps the profile active in Google's eyes and gives customers recent work to look at.
Built up five-star reviews
Happy customers were asked for reviews. Today the profile has a 5.0 rating.
Handled the tech: call tracking and automations
A CallRail number on the website and listing logs every call, so Liz and Ed can see exactly what the marketing brings in. Automations handle the follow-up.
The results
Around 100 calls a month, every month
The first calls came within a couple of months of launch in 2022, and volume kept growing until it peaked in 2024. Call tracking started in September 2024, and every call since is logged below. The quietest full month still brought in 66 calls.
Inbound calls per month
Source: CallRail · Oct 2024 to Sep 20262,517
total calls
1,829
different people calling
87%
of calls answered live
1,587
answered calls from first-time callers
Google search
#1 on Google for "shower screens newcastle"
That's the search that matters most for this business. In a private window, Newcastle Shower Screens is the top result, with their five-star business panel right beside it. That one search has sent 589 people to the website.
Top result for the money search
Google, private window · October 2026
Website clicks from the main shower screen searches
Source: Google Search Console · Jun 2025 to Oct 20261,385
clicks from these six searches
4,443
clicks to the website from Google search in total
146k
times the site appeared in search results
Google Maps
The top-ranked shower screen business in the region
We check the "shower screens" ranking from 25 points spread across Newcastle and Lake Macquarie. Newcastle Shower Screens has the best average ranking of the 102 businesses that compete for that search.
4.4
average map ranking (next best: 10.3)
67%
share of visibility (next best: 43%)
48%
of the area sees them in the top 3
#1
of 102 competing businesses
Local Grids scan, October 2026. Each pin shows where the business ranks for "shower screens" from that spot.
1,409
customer actions on the listing in 6 months
258
calls straight from the listing
915
clicks through to the website
236
requests for directions
Google Business Profile performance, May to Oct 2026.
What it's worth
What those calls are worth
This is an estimate. It counts only answered calls from first-time callers, so repeat customers and missed calls are left out. The close rate and average job value are Liz and Ed's own figures.
Where these numbers come from
- Calls: CallRail call log for the Newcastle Shower Screens tracking number, 30 Sep 2024 to 21 Oct 2026 (2,517 calls, 2,194 answered). The monthly average is for the 24 full months from Oct 2024 to Sep 2026.
- Search: Google Search Console for newcastleshowerscreens.com, 21 Jun 2025 to 19 Oct 2026 (the full history Google keeps).
- Maps: Google Business Profile performance, May to Oct 2026. Local Grids one-time scan for "shower screens", 25-point grid, October 2026.