#1 on Google for wardrobes in Geelong
Stephan builds, supplies and installs wardrobes and joinery across Geelong. For five years we've run the two websites that bring him his work, including the one Google puts first for wardrobes in Geelong.
#1
on Google for 'wardrobes geelong' and 'built in wardrobes geelong'
5 yrs
working together, since 2021
218
new leads since Sep 2024
+24%
more calls in 2026 than the same months of 2025
How it works
Two websites, one busy workshop
Stephan is a wardrobe and joinery builder who supplies and installs everything from built-in robes and walk-ins to kitchens, vanities and laundries. He wanted a full calendar and the freedom to pick his jobs. That's what we give him.
So we run his online presence on two fronts. Geelong Wardrobes is a website we built and own, and it sits at the top of Google for wardrobe searches in Geelong. Every enquiry it gets goes straight to Stephan. My New Cabinets is Stephan's own business website, which we also built and look after.
Five years in, we know the business inside out. Zac has flown down to Geelong a few times to sit down with Stephan in person and plan what's next. That's how we like to work.
Our lead site
Geelong Wardrobes
geelongwardrobes.com.au
Built and ranked by us for wardrobe searches across Geelong. Calls and enquiries go directly to Stephan.
Stephan's own site
My New Cabinets
mynewcabinetsgeelong.com.au
His business website for kitchens, bathrooms, laundries and custom cabinetry, built and looked after by us.
- Client:
- Stephan Lesic, My New Cabinets
- Trade:
- Wardrobes and joinery, supply and install
- Area:
- Geelong, VIC
- Working together since:
- 2021
- Sites we run:
- geelongwardrobes.com.au, mynewcabinetsgeelong.com.au
In Stephan's words
“Having worked with Zac for 5 years it's been a game changer for my business. I never have to worry about enough work and am able to work the jobs I want to work.”
Stephan Lesic, owner, My New Cabinets
What we did
Everything online, handled
Stephan answers the phone and does the work. We look after the rest.
Built Geelong Wardrobes to win wardrobe searches
A site built around what Geelong homeowners type into Google (built-in wardrobes, walk-in robes and custom storage), with photos of real jobs.
Ranked it at the top of Google
Local SEO, directory listings and steady work on the site and its Google listing put it first for “wardrobes geelong” and “built in wardrobes geelong”, and kept it there.
Built and looked after Stephan's own website
My New Cabinets covers the rest of his trade (kitchens, vanities, laundries, home offices and custom cabinetry), so customers who look him up find a proper business.
Sent every enquiry straight to Stephan
A tracked phone number on Geelong Wardrobes and its Google listing rings through to Stephan, so we can see exactly what the site brings in.
Google search
First result for the searches that matter
Geelong Wardrobes is the first result for both main wardrobe searches in Geelong. Private window, so this is exactly what customers see.
'wardrobes geelong'
Google, private window
'wardrobes geelong' · Google, private window · Oct 2026
'built in wardrobes geelong'
Google, private window
'built in wardrobes geelong' · Google, private window · Oct 2026
The results
New leads every month, and climbing
Since September 2024 the Geelong Wardrobes number has brought in 386 calls and 218 new leads. In 2026, calls are up 24% and new leads are up 38% on the same months last year.
Calls per month
386
total calls
218
new leads
140
calls Jan to Sep 2026, up from 113
87
new leads Jan to Sep 2026, up from 63
Google Maps
731 customer actions on the Google listing in six months
People find Geelong Wardrobes on Google Maps and act straight from the listing: they call, visit the website or get directions to the showroom.
731
customer actions on the listing
356
clicks through to the website
318
requests for directions
57
calls straight from the listing
Google Business Profile performance, May to Oct 2026.
What it's worth
What those calls are worth
Work won from the Geelong Wardrobes number, Sep 2024 to Oct 2026.
Stephan's work
The jobs these sites bring in
A few of Stephan's builds.
Where these numbers come from
- Calls: CallRail call log for the Geelong Wardrobes tracking number, 23 Sep 2024 to 21 Oct 2026 (386 calls, 218 new leads). Chart shows Jan 2025 to Sep 2026. Year-on-year compares Jan to Sep 2026 with Jan to Sep 2025.
- Maps: Google Business Profile performance for Geelong Wardrobes, May to Oct 2026.
- Search: Google searches for "wardrobes geelong" and "built in wardrobes geelong" in a private window, October 2026.